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All you need to know about marketing and the SaaS industry

How to improve product usage by announcing new features

Product usage is the measurement of the user experience, the way users interact with a product. How do […]

Mariano Rodríguez

Oct 27, 2021

Many businesses feed on one-time purchases, but SaaS companies are different. A successful SaaS product needs not only […]

Spencer Coon

Sep 15, 2021

In the midst of the digital era, the rapid development of computing, software, the Internet, and a plethora […]

Victorio Duran III

Aug 18, 2021

Our economy may be attention-driven but in the SaaS industry views without sales won’t cut it. You need […]

Mariano Rodríguez

Apr 28, 2021

Stay at home – that’s probably one of the most repeated phrases during 2020. Luckily, you could always […]

Mariano Rodríguez

Oct 15, 2020

You’ve likely heard the term “NPS” or Net Promoter Score thrown around in terms of SaaS recently and […]

Mariano Rodríguez

May 13, 2020

The move to mobile sites is likely to become the “norm” in 2020. In the third quarter of […]

Spencer Coon

Mar 11, 2020

Over the last few years, we’ve seen a huge rise is SaaS companies- with a lot of potential […]

Spencer Coon

Jan 29, 2020

The way customers shop online has dramatically shifted thanks to our shift from desktop to mobile and our […]

Mariano Rodríguez

Jan 22, 2020

The importance of customer loyalty can really be summed up in the cost difference between keeping and earning […]

Mariano Rodríguez

Dec 11, 2019