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How to Better Understand Customer Needs
In SaaS switching cost is often low and companies need to stay on top of what their customers […]
Mariano Rodríguez
Jun 26, 2019
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What is Product Marketing?
Product marking is crucial for SaaS nowadays. Product marketing can be confused as just marketing but its scope […]
Spencer Coon
Jun 19, 2019
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What is Feature Discovery and How to Use it to Improve User Engagement
Feature discovery is vital to the long term success of your product. You have a great product, app, […]
Mariano Rodríguez
Jun 12, 2019
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Proven Strategies for B2B Product Marketing
How is your team approaching B2B product marketing? Is it working as well as you want? B2B product […]
Mariano Rodríguez
May 29, 2019
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How BugHerd Uses Beamer to Deliver Non-Spammy Release Notes and Engage Users
BugHerd is a tool for instantly reporting bugs on a website. It’s like a sticky note that non-tech […]
Mariano Rodríguez
May 22, 2019
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5 Must-Have Skills to be a Successful Product Marketer
Product marketing is an increasingly important and trending issue for SaaS companies. Effective product marketing is the key […]
Mariano Rodríguez
May 08, 2019
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How to Announce Product Updates Successfully
User engagement is the key to any successful product. And one of the best ways to keep users […]
Mariano Rodríguez
Apr 29, 2019
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Increase your Tech Team’s ROI by Announcing New Features
What happens when Apple makes a change or adds a feature to the next iPhone or Macbook? The […]
Spencer Coon
Apr 10, 2019
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How to Use a Changelog to Announce New Features
If you’re a SaaS company, your team is likely hard at work to create new features, release updates, […]
Spencer Coon
Mar 20, 2019
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How to Manage Bug Fixes and Feature Requests for SaaS
Your goal as a SaaS startup is growth; exponential growth, if possible. In fact, unlike most industries, even […]
Spencer Coon
Mar 05, 2019
