Product101

All you need to know about marketing and the SaaS industry

How to Identify SaaS Personas and Target them Effectively

SaaS is both a blessing and a curse because your product can generally span across different industries. This […]

Mariano Rodríguez

Jul 24, 2019

One of the most important parts of your entire inbound and outbound marketing strategies for product marketing is […]

Spencer Coon

Jul 17, 2019

Brand awareness is something marketers used to typically apply the most to consumer facing brands where buying is […]

Mariano Rodríguez

Jul 10, 2019

Let’s say you and your team are already in business and have secured solid funding. You already have […]

Spencer Coon

Jul 03, 2019

In SaaS switching cost is often low and companies need to stay on top of what their customers […]

Mariano Rodríguez

Jun 26, 2019

Product marking is crucial for SaaS nowadays. Product marketing can be confused as just marketing but its scope […]

Spencer Coon

Jun 19, 2019

Feature discovery is vital to the long term success of your product. You have a great product, app, […]

Mariano Rodríguez

Jun 12, 2019

How is your team approaching B2B product marketing? Is it working as well as you want? B2B product […]

Mariano Rodríguez

May 29, 2019

BugHerd is a tool for instantly reporting bugs on a website. It’s like a sticky note that non-tech […]

Mariano Rodríguez

May 22, 2019

Product marketing is an increasingly important and trending issue for SaaS companies. Effective product marketing is the key […]

Mariano Rodríguez

May 08, 2019