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Top 10 must-read books for product marketers
It’s kind of hard to be recommending books for something as ever-evolving and creative as SaaS product marketing. […]
Mariano Rodríguez
Jan 06, 2021
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How to increase new features adoption for SaaS
So your initial product is off to a decent start but it’s time for an upgrade. Your users […]
Spencer Coon
Dec 02, 2020
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Top SaaS Product Marketing OKRs to track
What are OKRs? It sounds like another complicated marketing and sales acronym with equations and interpretation behind it, […]
Spencer Coon
Nov 18, 2020
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What is a Product Qualified Lead (PQL) and why it matters for your SaaS
It might feel great to have tons of leads coming in to your SaaS product, but if they […]
Mariano Rodríguez
Sep 23, 2020
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How to perform a market research for your SaaS
After coming up with a good idea or even beginning on a product, every SaaS founder and team […]
Spencer Coon
May 06, 2020
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SaaS growth strategy: a product marketing approach
Marketing and selling in SaaS is different because you are selling not a stagnant, consumer product but a […]
Mariano Rodríguez
Apr 29, 2020
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Top 10 SaaS product marketing trends for 2020
Product marketing is more than an emerging trend among SaaS. In 2020 product marketers are leading the growth […]
Spencer Coon
Apr 27, 2020
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Top 10 product marketing KPIs to measure your strategy
SaaS product marketing has its own complexities and strategies. But, how can you measure if your approach is […]
Mariano Rodríguez
Apr 15, 2020
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The ultimate demand generation guide for SaaS
SaaS companies are often leaders of disruptive change, transformation, and radical new solutions and methods that other industries […]
Mariano Rodríguez
Mar 18, 2020
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What is market positioning and how to apply it to your SaaS
Your potential customers have an endless amount of options as emerging SaaS products and alternatives seem to never […]
Mariano Rodríguez
Feb 05, 2020
