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Halfway there: The road to $1M ARR
Nearly 2 years ago we built a small internal app for our former startup that lately evolved into […]
Mariano Rodríguez
Oct 11, 2019
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How an affiliate program can help your SaaS
Selling tech is interesting because tech is only really really engaging for a certain group of people. People […]
Mariano Rodríguez
Aug 14, 2019
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The most effective ways to reach out to SaaS prospects
No one likes selling. Well, almost no one. There is the occasional extrovert who loves to get out […]
Spencer Coon
Jul 31, 2019
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How to identify SaaS personas and target them effectively
SaaS is both a blessing and a curse because your product can generally span across different industries. This […]
Mariano Rodríguez
Jul 24, 2019
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The 8 keys to creating a successful landing page
One of the most important parts of your entire inbound and outbound marketing strategies for product marketing is […]
Spencer Coon
Jul 17, 2019
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6 easy tricks to improve your brand awareness
Brand awareness is something marketers used to typically apply the most to consumer facing brands where buying is […]
Mariano Rodríguez
Jul 10, 2019
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How to better understand customer needs
In SaaS switching cost is often low and companies need to stay on top of what their customers […]
Mariano Rodríguez
Jun 26, 2019
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Top 10 KPIs every SaaS should monitor
How does a doctor know you’re “healthy”? It’s a bit of a blanket term. Do they take one […]
Spencer Coon
May 01, 2019
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The tried and true strategies we used to grow our startup
Most of the advice and success stories for startups feels very vague, vapid, and inactionable: “know your customers”, […]
Mariano Rodríguez
Apr 03, 2019
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How a leading SaaS increased user engagement with Beamer
Teamleader is a SaaS platform that unifies CRM, project planning and invoicing in a simple and intelligent tool […]
Spencer Coon
Jan 01, 2019
