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“Aha” moment for SaaS: how to use it for long-term retention
There is an old tale about the Greek mathematician Archimedes of Syracuse discovering how to measure the volume […]
Mariano Rodríguez
Nov 17, 2021
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How to improve product usage by announcing new features
Product usage is the measurement of the user experience, the way users interact with a product. How do […]
Mariano Rodríguez
Oct 27, 2021
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Customer Lifecycle Marketing: How to Use it to Increase Engagement
Many businesses feed on one-time purchases, but SaaS companies are different. A successful SaaS product needs not only […]
Spencer Coon
Sep 15, 2021
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How to Build a SaaS Product People Love
“I want you to want me, I need you to need me, I’d love you to love me,” […]
Mariano Rodríguez
Aug 04, 2021
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How to Use Personalization to Improve SaaS User Engagement
Our economy may be attention-driven but in the SaaS industry views without sales won’t cut it. You need […]
Mariano Rodríguez
Apr 28, 2021
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How to Improve SaaS User Engagement in 2021
2020 was a difficult year of both challenges and opportunities for many businesses – online or not. This […]
Mariano Rodríguez
Jan 20, 2021
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What is a Changelog?
If you’re a developer, you likely have a good idea and expectation of what a changelog is. But […]
Spencer Coon
Jan 13, 2021
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How to Re-Engage Old SaaS Leads to your Funnel
SaaS lead generation takes a lot of time and effort. It’s frustrating as a founder and marketing team […]
Mariano Rodríguez
Aug 19, 2020
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How to Engage and Retain SaaS Users with Beamer in Times of Covid-19
Businesses across sectors have been hit by an unexpected halt. COVID-19 has completely changed the business environment and […]
Spencer Coon
Apr 22, 2020
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How to Use Feedback to Boost SaaS User Engagement and Sales
Feedback in SaaS products is crucial to understand users’ needs and drive sales and engagement. SaaS sales are […]
Spencer Coon
Feb 26, 2020
