Top 10 best tools for SaaS companies in 2018
Wondering what are the best tools for SaaS companies in 2018?
On the surface, SaaS companies have it “easy” in terms of management, marketing, and sales. With one digital product, you can go global from a laptop. And yes, SaaS companies can reach a wide customer base that spans borders and industries without the normal barriers like physical product, overhead, etc.
However, there are a whole different set of challenges as a result. A SaaS team has to be able to act global and agile as customer needs and market demand changes. With a small team, this can be a lot to take on quickly. Rarely do budgets and teams grow fast enough to keep up with the growth of a SaaS company. Saas companies need to use tools to take on a global and potentially exponentially growing market quickly. If you can use tools like these to keep customers sentiment and loyalty, you will better secure long term growth.
Here are the top 10 best tools for SaaS companies in 2018:
No one has the time to focus on social media, especially in a small team, but your presence is fundamental. Social media platforms is where plenty of early users go for information and a general understanding of a new company. If you’re working on PR for your company, you will need to have an active presence across platforms. Buffer helps you schedule posts across all your accounts at optimal times and forget it. Buffer also helps determine which are you best performing and repost similarly so you don’t have to put any more thought into an optimized social media feed.
If you’re marketing your company anywhere outside your site, your biggest focus is getting people to click a link to your site. Insighter helps you turn any links into little “landing pages” with strong CTAs to gather user data or keep users clicking through to your site. If you share a Forbes article on your Twitter, when a user clicks through on that link, your badge and a link to your site will appear as they browse. It’s a great way to keep you and your site as the end goal no matter what you’re sharing. If you share your own article, you can have the CTA be signing up for your newsletter!
Zapier is the easy way to connect different apps and platforms to create flows that you can set live and forget about. For instance, if your new article is posted on your company Twitter, you can make sure it automatically posts to your Facebook and it emails. It’s a simple way to automate marketing efforts across platforms so your team doesn’t need to waste time making sure everything is updated.
Unbounce is the ultimate landing page creator for high converting landing pages to add to your site. The templates are super easy to use and editing to build the perfect landing pages doesn’t take a web developer. Anyone on your team and churn out a landing page for whatever new promotion you’re rolling out or new customer group you’re marketing to. Unbounce also allows you to A/B test and provides a ton of data so you can constantly work to improve as quickly as possible.
Beamer is an easy to use newsfeed and announcement platform that blends seamlessly into your user interface. You can announce anything: new content, new features, updates, deals, new blog posts or general news. It’s easy for users to find your updates and click on CTAs to take them where you want them to be. Anyone on your team can create updates in Beamer, no coding necessary. You can use visuals like images and gifs to show how a new product works and segment users to show the most relevant updates. Your team can use Beamer Analytics to see users’ instant feedback on your updates and make quick decisions and changes to adapt to your users’ needs. You can sign up for free at www.getbeamer.com.
Many SaaS products that are B2B rely on reaching multiple people within an organization and working on a sale. Adopting a SaaS often requires a change in the way things are done and an ongoing relationship. Those who are making the purchasing decision want to know that your team is there for support and how exactly your product is valuable to them. Sales requires more relationships building between your company and leads. Hubspot is perfect for nurturing leads with continual communication tracking and automation and making sure your team doesn’t fall off during the buying process. A responsive team will help you gain customer loyalty over competition.
Right message takes automation to a new level during the informing and buying process on your site. Right Message basically changes the content and CTAs based on user behavior as leads move through your site. Right Message integrates with your CRM like Hubspot or email marketing tool to personalize messages on your site for users that are returning leads. It’s like having a discerning salesman at work on your site for you without having to think about it.
Don’t underestimate the amount of time your team spends trying to organize meetings and calls via email. It can be costly. Get everyone set up on Calendly so they can just send a link and have anyone in or out of the company select a time to talk that is automatically added to both calendars. Assistants or other team members can also send you Calendly link on your behalf to streamline communication internally and externally.
Hibox is the ultimate digital workspace for teams. It’s everything your team needs to communicate and collaborate effectively while staying focused. Hibox is company chat, task management, file sharing, and group video chat combined. You don’t need multiple tools to get all the functionality you need to work together; just one login (and price). You can create chat streams for each department of your company and projects your team is working on. Team members can chat in streams and create tasks to stay organized. The project calendar is perfect for aligning all tasks and team members towards deadlines. Your team can share files via Google Drive and Dropbox so you can work together. No important information gets lost and all tasks are easily tracked in one central place.
With working out of the office becoming more popular and technology moving away from hardware altogether, scanners are on their way out. They’re not exactly at your right side when you need one. Even though more work online means more important documents need to be shared and saved online as well. Have your team download Scanner App to quickly snap photos of documents, “scan” them into perfect PDFs, and send to anyone who needs them directly from the app. The receiving party will never know you used your iPhone! It’s the perfect way to share important documents on the go and store backups on your phone and email so nothing is ever out of reach.
With these tools, your team is ready to take on the global potential of a your product. To help make sure your users are engaged and in the know about your latest updates try Beamer for free today.