Top 10 Painless Ways to Improve your UX for your Website
If you plan on success, you’re likely putting a lot of time and effort into getting people to your site. You know how difficult and expensive it can be to get people to click through ads, get your site positioned correctly, and how much time it takes to build up organic traffic.
What if it’s all a waste? If you have a high bounce rate or your site is not converting at a healthy rate, you are wasting thousands of hours of work and a big part of your budget. 79% of users say that if they don’t find something useful on a site right away, they go back and search for another. You can’t take your chances. Your UX should show your value and push traffic towards a conversion right away.
Just a few changes to your UX can change how well you engage and convert incoming traffic. Don’t waste anymore time and money on bouncing traffic.
Try these top 10 painless ways to improve your UX on your website and effortlessly boost conversions:
Get your value down to one line.
It used to be really trendy to have a really cool, vague, abstract line as the first header on your website page like “Changing how banking works.”, for example. This sounds nice and grand but that means absolutely nothing. It’s more effective to just get your value boiled down to one line and share that at the top to show users they’ve come to the right place. For example, Buffer has “A better way to manage your social media.” Doesn’t get more clear than that. You know exactly what they do. Don’t have them trying to decode a deep, existential riddle.
Inspire action right away with prominent CTAs.
Once you do make your value to users clear, make sure there is a next action they can take to take advantage of it. Don’t make it so they have to scroll to the bottom of your whole site or look in sidebars for the next step. They should be able to take action immediately. It’s best for you to collect data as quickly as possible as well so you can retarget them after they leave your page.
Update new and returning users on any page with Beamer.
Your website should engage both new and returning users to decrease your bounce rate. You can install Beamer and add an interactive newsfeed to every page of your website easily. All users have to do is click “What’s New” in your navigation or a small icon in your interface to open up a feed of updates on anything. You can add images, videos, GIFs, and CTA buttons to updates to engage users and move them through your site. It’s the best way to add news and updates to your site without having to edit pages. It can be accessed from any page. Users can leave comments and reactions like Facebook. Sites using Beamer have seen 10x more engagement.
Provide options to boost engagement.
Think of your webpage like a storefront. Stores with plenty of well organized and visible options get more people exploring. You can do that with your webpage by adding different options for users to click on and explore. If you only have one product, offer something else like content or demos for users to explore. On a very basic level, variety captures our brain’s attention immediately and we automatically want to explore options put in front of us. Users will stay longer if you give them options to explore. Beamer is a tool that helps companies notify users better on their site with a built-in newsfeed. We created guides with varying colors to give users the option to explore different ways to use our one product.
Treat every page (blogs included) like a landing page.
Believe it or not, 70% of users learn about a company through their blog rather than their ads. Your blog pages are incredibly important landing pages. Your blog pages should act like landing pages and engage and direct users to take action. You can do this by adding interactive features to your blog pages and always adding CTAs promoting a next action. Having Beamer in the navigation or the icon on every blog page helps direct users to other blogs and page with interesting updates. Having a compelling banner with a signup at the bottom of every blog page is also a great way to make use of your blog pages and make them work for you.
Answer users top questions before they even ask.
You want to answer any questions users may have about your product as soon as possible. If they are confused or have to look for more information, they are likely to bounce. Explain your product by providing all the basic details right away on your landing page. Make it as simple and brief as possible and in plain site. “How it works” or “About” pages are added work for users; they will likely not get there.
Teach users something helpful to build credibility.
Build the authority of your brand and position yourself as an expert in your industry by providing content that helps users out with their problems and questions. Create content that does this and make it visible. Users are likely to spend more time on your pages, decreasing your bounce rate and giving you more of an opportunity to convert. Creative and helpful content is more likely to get shared, increasing your organic reach.
Check and improve your readability.
People rarely read all way through much online these days. It’s important that you structure pages well and provide the most basic notes on the important information. Cut out unnecessary and difficult wording, simplify language, and create readable structure. A great way to make your writing concise and clear is to run it through the Hemingway app and take their suggestions. It’s very simple and points out some changes you may not see. There should be a lot of breaks in the text and headers to break up paragraphs and sections for easier reading. Use bullet points and lists to cover many points if possible.
Add cues on how to get around your site.
Aside from navigation, leave a road map for users to get around your site. They won’t know where to click for more content or information otherwise. If you want them to scroll further, add scroll arrows or dots to indicate there is more to see like the example below. If there is another page related to the page they’re on, make a clear CTA to get there. In content, include a lot of internal links to make more information and page available in context. This will help eliminate confusion, boost engagement, and lead traffic towards taking desired actions.
Improve navigation to help users get around your site.
You don’t want to leave users stranded on pages while exploring your site. Provide really easy and well organized navigation. As a rule of thumb, don’t have a ton of tabs on your navigation; just stick to the most important ones. Have another navigation in your footer to accompany every page so they can easily go elsewhere once they scroll to the bottom. Include search always so users can find anything. In content, include a lot of internal links to make more information and page available in context.
Employing just a few of these changes can help you take advantage of traffic and convert more. Installing Beamer in your UX can help you update all users and boost engagement by 10x with little effort. Try Beamer today.