What are the different scores compared to the NPS 10 scale?

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When comparing various scoring systems to the traditional NPS (Net Promoter Score) 10-point scale, the scores can be aligned as follows:

  • 1 on a 1-5 scale = 2 on a 0-10 scale

  • 2 on a 1-5 scale = 4 on a 0-10 scale

  • 3 on a 1-5 scale = 7 on a 0-10 scale

  • 4 on a 1-7 scale = 9 on a 0-10 scale

  • 5 on a 1-5 scale = 10 on a 0-10 scale

Similarly, when using alternatives like emojis or a 5-star system, the values get converted accordingly. For instance, if a user selects 3/5 emojis, this might translate to around 7 on the 0-10 NPS scale.

  • Sad1 (Detractor)

  • Neutral7 (Neutral)

  • Happy10 (Promoter)

  • Promoters: Scores of 9-10

  • Passives/Neutrals: Scores of 7-8

  • Detractors: Scores of 1-6

While converting scores from alternative scales to the NPS 10-point scale can be helpful, the granularity and interpretation may vary, so accuracy may decrease when switching systems.