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SaaS Release Notes Cadence: How Often Should You Announce New Features?
A key to SaaS success is delivering value to users, to solve their pain points, keep them engaged […]

Mariano Rodríguez
Mar 17, 2022
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How Beamer helped GetResponse double their product activation
GetResponse is an all-in-one marketing tool, covering different marketing needs from building a website to automating email campaigns […]

Spencer Coon
Mar 03, 2022
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Top SaaS Product Marketing Influencers to follow
While on your own SaaS product marketing journey, it helps to take inspiration and advice from those who […]

Mariano Rodríguez
Feb 16, 2022
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Top 10 SaaS Product Marketing Trends for 2022
Product marketing has already consolidated its position among SaaS and continues gaining more and more relevance. Even startups […]

Spencer Coon
Feb 02, 2022
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Why Should Product Marketing be Involved in Roadmaps?
When you think of a product roadmap and who is responsible for it, the obvious answer would be […]

Mariano Rodríguez
Jan 26, 2022
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Lead magnets for SaaS and E-commerce
People like free stuff. Even according to some psychological experiments, the allure of something that’s given away for […]

Spencer Coon
Dec 15, 2021
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PLG tools for each step of the customer journey
You may have heard the old tales of Product-led Growth. Stories about a magical model in which the […]

Spencer Coon
Dec 02, 2021
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“Aha” moment for SaaS: how to use it for long-term retention
There is an old tale about the Greek mathematician Archimedes of Syracuse discovering how to measure the volume […]

Mariano Rodríguez
Nov 17, 2021
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Product Roadmap Best Practices
Product roadmaps are, well, maps 🗺️. But instead of representing a physical territory, they are a guideline for […]

Spencer Coon
Nov 10, 2021
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How to Improve Product Usage by Announcing New Features
Product usage is the measurement of the user experience, the way users interact with a product. How do […]

Mariano Rodríguez
Oct 27, 2021