Explore 10 compelling SaaS changelog examples and see how leading companies effectively communicate product updates and inspire user engagement.

A changelog is a narrative of your product’s growth and how you’re striving to meet the ever-changing needs of your users. However, merely maintaining a changelog and providing documentation doesn’t guarantee success; an effective changelog is about maintaining user engagement. 

The average user’s attention span is shorter than ever, so making your changelog engaging is essential if you plan to captivate your users’ interest and encourage them to explore your new features and improvements. 

But here’s the catch: not all changelogs are created equal. The most successful SaaS companies understand that an engaging changelog is about striking the perfect balance between informative and interesting, technical and accessible. 

By showcasing compelling changelog examples from leading companies, we aim to inspire you to elevate your changelog and make your product release notes and product launches stand out. After all, in a competitive market, it’s not just about what changes you make, but how you communicate them that sets you apart.

1. Hotjar’s visual release notes.

We chose this changelog example because Hotjar masters the art of visual storytelling in their changelog, using colorful illustrations, graphics, and video to bring updates to life. Imagine opening a book where each chapter begins with a captivating illustration that teases the story ahead. Hotjar’s changelog does just that, transforming a list of updates into an engaging visual journey that not only makes the changelog more appealing but also helps users quickly grasp the essence of each update.

Within each post, GIFs and videos are also used to show new features or product updates in action, acting as a brief tutorial. Other than keeping users informed, Hotjar’s changelog also enables feature adoption.

product update from hotjar

2. Linktree’s unique categorization system.

Linktree organizes its changelog in a unique categorization system that serves as a powerful aid for user engagement. By using tags that not only refer to the platform’s core features but also include categories like Best Practices and Links to Know, Linktree transforms its changelog into a comprehensive resource hub. 

This strategy makes it easier for users to navigate and find updates relevant to their interests or needs. Linktree’s categorization acknowledges the diverse needs of its user base, making the changelog not just a list of updates, but a dynamic educational tool that fosters engagement and learning.

changelog example from linktree

3. Asana’s bullet lists.

Using bullet lists in changelogs, as Asana does, is a strategic approach that significantly enhances user engagement and comprehension. By breaking down updates into easily digestible, organized bullet points, this method improves readability, emphasizes key updates, and facilitates quick consumption of new information. 

Digesting product updates through bullet points allows users to swiftly grasp the essence of each change without wading through dense text, like scanning headlines for the day’s major news. This format not only respects the user’s time but also encourages exploration and adoption of new features. Users who want to learn more about a specific update, are directed to links that they can explore independently, ultimately fostering a deeper connection with the product.

changelog example from asana

4. A great changelog example with Slack’s conversational tone.

Reading Slack‘s changelog feels like chatting with a friendly colleague who’s excited to tell you about their latest updates. Their use of a conversational tone makes technical updates feel more personal and less daunting, breaking down the barrier between the user and the product

As a communication platform, Slack’s use of a conversational tone is very on brand. Information is presented in a way that mirrors a thread you would read in your team’s Slack channel; updates are straightforward and complex information is distilled into fun, easy-to-understand snippets. 

An even more casual tone is adopted for mobile release notes, making it easier for users to grasp changes before updating the app.

product update from slack

5. Trello’s technical changelog.

The example of a Trello’s changelog speaks directly to developers, explaining how updates impact the user experience with announcements, deprecation notices, and added and removed notices. Each post provides the rationale behind each change, offering insights into the development process and appealing to users who appreciate understanding the “why” behind changes.

The tone of voice Trello’s changelog posts is direct and technical, the ideal tone of voice for developers. Each entry is crafted with the user in mind, focusing on the key changes, why they were made, and when they’ll effectively be in place.

changelog example - trello

6. Airtable’s product-led changelog example.

Airtable’s changelog example is like a highlight reel of their most impactful updates, presented in – you guessed it – an Airtable table. This is a product-led approach to changelog design, as it shows Airtable’s product in action and even highlights a potential use case for the database tool. 

They use tags and clear categorizations to ensure users can easily navigate through the changes, making the discovery of new features an enjoyable experience like flipping through a well-designed magazine that’s both informative and visually pleasing.

product updates - airtable

7. Dropbox’s simplified breakdowns.

Dropbox excels in breaking down updates into simplified, easy-to-understand design and language. Their changelog avoids technical jargon, making it accessible to users of all levels, and breaks down updates by month, creating a sense of occasion around each batch of updates. This approach not only makes it easier for users to navigate through the changes but also enhances the discoverability of features. 

The design of the posts resembles that of a blog, a unique approach considering most changelogs are typically organized as newsfeeds. This user-friendly layout is effective because it combines clarity with visual appeal, leveraging design and organization to transform the changelog from a simple document into an engaging experience. 

Users are more likely to explore and appreciate the updates when presented in a visually appealing and well-structured format, increasing the likelihood of adoption and deeper engagement with the product.

changelog dropbox

8. Canva’s feature spotlights.

Canva’s changelog example shines a spotlight on new features with vibrant images and engaging descriptions. Each update is presented like a mini-campaign, drawing users in and encouraging them to explore further. This method turns the announcement of new features into an exciting event, much like a movie premiere, complete with visuals that tease the plot.

product updates from Canva

9. Zapier’s community focus.

Zapier’s example of a changelog is hosted within its community forum and goes beyond just listing updates; it also invites users to like, comment, and quote posts. Users can leave questions regarding each update, offer their two cents about what’s new, or share relevant experiences that might be helpful to other users.

This community-focused approach makes their changelog feel more like a conversation among users, sharing tips and success stories. It’s like attending a user group meeting where everyone is excited to share how the latest updates have enhanced their workflows.

changelog zapier

10. Notion’s incremental updates.

Notion presents its updates in a way that highlights incremental improvements, emphasizing their continuous effort to refine the user experience. Their changelog is structured to showcase progress over time, using a semantic versioning scheme to present new releases. 

How does that work? Semantic versioning uses a sequence of numbers (major, minor, patch) to signify the scope and impact of updates. For example, a change in the first number indicates a major update that may introduce significant new features or changes, the second number denotes a minor update with less significant changes or new features, and the third number is used for patch updates that typically address bug fixes and minor improvements.

This method helps users quickly identify the magnitude and type of change at a glance. For users tracking the development of Notion or relying on its features for daily tasks, this system allows them to gauge the importance of an update before diving into the details. Major version changes signal to users that they might need to spend more time understanding new features or changes, whereas patch updates might be quickly reviewed. Furthermore, by maintaining consistency in versioning, Notion facilitates easier referencing to past updates, enhancing overall user navigation through the product’s evolution.

changelog notion

Why is it important to maintain a changelog?

Maintaining a changelog is beneficial to your entire organization. Here’s why this practice is indispensable:

  1. Enhances transparency: A changelog is a testament to transparency. It openly shares with users what has been improved, fixed, or added. This openness fosters trust and loyalty, as users appreciate the honesty and clarity regarding the product’s development.
  2. Facilitates better customer support: A well-documented changelog is a treasure trove of information for both user support teams and users themselves. It serves as a first point of reference for troubleshooting, helping to quickly identify if a recent change might have affected the user experience. 
  3. Promotes user engagement: An engaging changelog can significantly boost overall user engagement. It acts as a beacon, highlighting new features and improvements that users might otherwise overlook. Like a museum guide pointing out the hidden gems among the exhibits, a changelog directs users to explore and make the most of the product’s latest enhancements.
  4. Supports product marketing: Changelogs can be used to spotlight significant updates or launches, serving as a launching pad for marketing campaigns. Each entry in the changelog is an opportunity to show current and potential users the value of the product.
  5. Encourages feedback and community building: Maintaining a changelog opens a dialogue about what’s working well and what could be improved. This feedback loop is invaluable for continuous product improvement and building a loyal user base.

In essence, maintaining a changelog is not just about documenting changes; it’s a multifaceted strategy that strengthens the relationship between your products and your users. It’s an endeavor that requires organization and consistency, but luckily there are tools out there that can help you streamline your changelog management process. Read “11 reasons to maintain a changelog” for more insights.

why is important to maintain a changelog

What is a changelog tool?

A changelog tool is a specialized software that assists teams in creating, organizing, and publishing updates and modifications made to their software. Like a librarian meticulously cataloging books, a changelog tool organizes updates in an accessible and coherent manner, ensuring that users are always in the loop about what’s new.

Many changelog tools come equipped with features that elevate the changelog from a simple list to a powerful engagement tool. These may include customization options to match the changelog with the company’s branding, analytics to track user engagement with the changelog, and even integration capabilities with other tools like Slack or email for broader distribution. Think of it as turning a bulletin board into an interactive display; not only does it inform, but it also invites interaction, feedback, and deeper exploration.

In essence, a changelog tool streamlines the process of documenting changes, making it easier for teams to communicate effectively and for users to stay connected with the products they love. By providing a clear, centralized location for all product updates, it ensures that both new and seasoned users can easily find the information they need without having to dig through forums, emails, or social media. 

How can Beamer help you with your changelog?

In the quest to maintain an effective and engaging changelog, Beamer acts as a lighthouse guiding you through the fog of product updates and user communication. Beamer is not just a tool; it’s a platform designed to systemize the way you create, manage, and share your changelog. We hope that our changelog examples inspired you to elevate yours! 

Here’s how Beamer can transform your changelog management process:

Streamlined creation and management.

With an intuitive interface and easy-to-use features, adding new updates, categorizing them, and managing your entire changelog becomes a breeze. It’s like having a well-organized digital notebook, where every change, no matter how small, can be quickly noted, categorized, and made ready for your audience.


Enhanced user engagement.

With its customizable design options, you can ensure that your changelog matches your brand’s look and feel, creating a seamless user experience. Beamer also allows for interactive elements such as images, videos, and GIFs, turning your changelog into an engaging story rather than a static list of updates. 


Targeted notifications.

With Beamer, you can send targeted notifications to alert users about new updates directly within your app or website. This ensures that relevant updates reach the right users at the right time, much like a personalized invitation to an exclusive event. It increases the visibility of your updates, ensuring that important changes don’t go unnoticed.


Valuable insights through analytics.

Understanding how users interact with your changelog is crucial, and Beamer provides powerful analytics to do just that. You can see which product updates are getting the most attention, how users are engaging with your changelog, and gather insights to continually refine your approach. It’s like having a feedback loop that tells you not only what users are interested in but also how you can improve their experience.


Feedback and interaction.

Beamer opens up a channel for direct user feedback, allowing users to comment on and react to your updates. This feature not only encourages user interaction but also provides valuable insights into what your users think about your product’s evolution. 

In summary, Beamer is a comprehensive solution that empowers SaaS companies to maintain a dynamic, engaging, and informative changelog. It’s designed to enhance transparency, promote user engagement, and foster a deeper connection between your product and its users. 

By choosing Beamer, you’re not just keeping your users informed; you’re inviting them to be part of your product’s journey, every step of the way. Sign up for a free trial to give the platform a test run, or book a demo to learn more about Beamer’s suite of tools. 

Read “11 Best Practices for Changelogs” for more changelogs examples and tips. In this guide we share the insights on how to craft effective product updates with changelog.