What is user data?
User data is information about your users like their personal name and contact information. Fetching and processing this kind of data can help you track and contact your users to improve their experience in your site and with your Beamer newsfeed.
Beamer recognizes four standard data parameters:
- user_firstname – Your user’s personal or first name.
- user_lastname – You user’s surname or last name.
- user_email – You user’s contact email address.
- user_id – A unique identification number that will help to track your user even if the other data parameters are changed.
Each time a user interacts with your Beamer newsfeed you can track their identity through these parameters.
Why would I track user data?
Tracking user data (make sure to disclose you’re doing so) can help you understand what do your users want and how are they interacting with your content. It will also allow you to measure trends and to tailor your content to the specific wants and needs of your audience.
If you track a users identity you can measure how that person interacts with your content. What do they read, where do they click on, what do they like, and what call to actions are the most effective to grab their attention. Beamer can use that information to help you with all of those endeavors.
How can I use user data with Beamer?
Step 1: Fetching the data
Beamer can’t get your user’s information just like that. You’ll need to fetch it somehow. Maybe you have an app with user accounts, a site with membership features or you keep cookies on user subscriptions to newsletters or other voluntarily provided information. Keep that info at hand (or ask your developer to do that).
Step 2: Sending the data
To install your Beamer newsfeed in your site or app you need to add our Embed Code (if you don’t know how to do that read this article). You can use that same Embed Code to add a few extra parameters that will identify the current user.
When Beamer initializes, it will grab those parameters and use them for your feedback, analytics and segmentation. What are those parameters? The standard four that we mentioned earlier: user_firstname, user_lastname, user_email, and user_id. You can include all, some or none of them in the Embed Code.
Step 3: Use the data
When user data is provided through this method, you’ll see that your users are identified in your Beamer dashboard. You’ll be able to use this data to filter your users in your analytics or as a basis for segmentation. If you provide an email address you’ll be also able to answer to feedback directly.
Do I have to track user data?
No. This feature is fully optional. Without tracking user data you’ll still be able to use Beamer to measure trends through analytings or to create segments. Your users will be totally anonymous and sometimes one user will return later and you won’t know if they’re new or recurring. User tracking gives you the power to follow individual users, understand their interactions, respond to them directly, and to craft content specifically for them. So give it a try.
Can I provide extra information about my users?
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