Beamer is a full suite of tools that includes a changelogpush notificationsnet promoter score surveys (NPS), and roadmap, among many other helpful features specially designed to improve any SaaS company’s ability to improve engagement and user experience.

Here at Beamer, we pride ourselves on our app’s flexibility, usability, and compatibility. You can combine Beamer with more than a thousand different apps and services through its many integrations. 🔌

In this tutorial, we’ll explore how to use Beamer in combination with Google Analytics.

What is Google Analytics?

Google Analytics is a free service that allows you to track user’s activity within your site or app. You can measure traffic, user interaction, time spent, among other tidbits of useful information. Using the insights provided by Google Analytics you can apply them to improve your marketing campaigns, grow your audience, and optimize your product.

Even though Beamer already has robust analytics features, by using it with Google Analytics you can expand your tracking, measuring, and filtering capabilities for free.

How to use Google Analytics with Beamer

Important: Before you start, make sure you have both a Beamer and a Google Analytics account.

How to set up Google Analytics with Beamer?

Basic setup

  1. Go to your Beamer dashboard and click on Settings.
  2. In the General Settings view, scroll down to the Advanced section.
  3. Paste your Google Analytics tracking ID in the Google Analytics tracking ID field.
  4. Don’t forget to save your changes by clicking the Save button at the bottom of the page.
  5. You’re ready to start tracking your Beamer activity with Google Analytics. Congratulations!

GA tracking example

Tracking ID

If you don’t know how to get your Google Analytics tracking ID please follow these steps:

  1. Sign in to your Analytics account.
  2. Click on Admin at the bottom left of the screen.
  3. Select a property from the menu in the Property column.
  4. Click on the Tracking Info > Tracking Code option.
  5. Copy the code!
  6. You can also watch this video tutorial.

GA example

What Beamer events can you track with Google Analytics?

Beamer events

Once you have completed the setup, Beamer will start sending data to your Google Analytics account, you can use that data to follow your users’ activity. Beamer will track and send data on the following events:

  • Each time a user visits your standalone page, Beamer will send the ‘pageview’ event.
  • Each time a user clicks on a link or a post title on your feed (widget only), Beamer will send the ‘click’ event.
  • Each time a user opens your feed (widget only), Beamer will send the ‘open’ event.
  • Each time a user close your feed (widget only), Beamer will send the ‘close’ event.
  • Each time a user visits a post in your feed (widget or standalone), Beamer will send the ‘view’ event.

You can look at the Beamer events you receive by:

  1. Sign in to your Analytics account.
  2. Click on Behaviour.
  3. Then select Events > Overview.

Analytics example

By tracking Beamer events you can follow your users’ behavior to make better and informed decisions. For example:

  • You can understand what content is performing better. That way you can improve your Beamer updates accordingly. Better content means more engagement.
  • You can measure traffic precisely and use Beamer’s schedule features to launch new content and updates at the times your audience is more active.
  • You can compare that data with the country of origin, their operating system, browser, timezone, language, and all the information that can be measured by Google Analytics. That way you can segment your audience using Beamer’s segmentation features and target specific users with content you know they’ll love.

GA top events example

Google Analytics goals

By setting up goals you can use Google Analytics to track and measure specific kinds of interactions. For example, you can set goals to track URLstime spentpage visits, and events.

As described in the previous section, Beamer will send events to your Google Analytics account when a user interacts in a particular way with your Beamer feed, widget, or standalone page. You can set goals to follow those events and focus your attention in your Beamer interactions to optimize the user experience.

To set and manage your goals you need to:

  1. Sign in to your Analytics account.
  2. Click on Admin at the bottom left of the screen.
  3. Select a property from the menu in the Property column.
  4. Click on the Goals option in the rightmost column.
  5. If you need help understanding goals and setting them up, you can read the official Google Analytics tutorial here.

GA goals example

How to integrate Google Analytics with third-party services?

Integration through Zapier

  1. Log in to your Zapier account (if you don’t have one you can create one here).
  2. When prompted to select apps to connect, pick Beamer and Google Analytics.
  3. You’ll be able to select a trigger (the action you or your users will take) and an action (the resulting effect).
  4. Some examples of triggers are receiving feedbackgetting a reaction, or publishing a post. While examples of actions are creating a measurementcreating a Beamer post, or updating an Analytics goal.
  5. Then click on the Make a zap! button. You’ll be able to configure further and test your zap.
  6. Remember that with Zapier you can create interactions in both ways, you can make Beamer react to actions made in Google Analytics, and make Analytics react to actions taken in your Beamer account or feed.
  7. To learn more about Zapier and how to use it to connect Beamer and Google Analytics –even if you don’t have an account yet– you can check this page.

Zapier GA example

There are over a thousand other Beamer integrations you can implement using Zapier, not just with Google Analytics. You can check the most popular integrations directly from your dashboard:

  1. Go to your Beamer dashboard.
  2. Click on the Integration option at the bottom of the left column menu.
  3. There you can pick among the most popular integrations, look for other integrations, and also obtain your secret API key that could be require to implement your Zapier integrations.

Zapier integration example

Integration through Integromat

Integromat is another service that allows you to connect Beamer and Google Analytics for free and without hassle. Integromat specializes in complex app interactions. You can start right now or learn more by reading their detailed documentation.

Integrate with Integromat

Integration through Integrately

Integrately offers to connect your Beamer and Google Analytics account in 5 minutes and with a single click. You can learn more here.

Integrate with Integrately