User segmentation can be used to send targeted messages to specific groups of users. For example, you can show different posts to paying users and non-paying or logged in users and logged out. You can also show different feeds to users based behaviour such as past purchases from your store or which specific page they are visiting on your domain.

To activate user segmentation you simply need to tag your users and send these tags through your Beamer script. Learn more in this guide or in our Developer Docs.