Clicks are counted when a post contains a Call to Action (CTA) or a link in the post description. A CTA or link encourages user engagement and directs them to additional content or actions (e.g., signing up for a newsletter, or visiting a product page).
Example: If a post includes a CTA button such as “Learn More” or a hyperlink in the description, and the user clicks it, this will count as click.
If a user clicks on the same link more than once (for instance, if a customer clicks on CTA from the topbar, and CTA from in-app, then it counts as two clicks.)
Note: Clicks and Views are distinct metrics. When a user clicks on a post from the Topbar and views it, this interaction is counted as a View. However, if the user then clicks on a Call to Action (CTA) within the post, that specific action is recorded as a Click.
How to add Click-able Content (CTA) in your Posts
Option 1: Adding a hyperlink within the post.
Option 2: Adding a link in the action link section
To know more about adding links to your post refer to Video:
Note: To ensure that views, unique views, and clicks are correctly tracked, make sure to always pass the user_id parameter, you can refer to more for the same in this article. This allows the system to accurately track and calculate the analytics for each user.