The importance of customer retention is in the definition of SaaS alone. SaaS is software

The importance of customer retention is in the definition of SaaS alone. SaaS is software

Every new, innovative market comes out with a bang, transforms, and then tapers off to find its stability

Nearly 2 years ago we built a small internal app for our former startup that lately evolved into Beamer,

Selling tech is interesting because tech is only really really engaging for a certain group of people

No one likes selling. Well, almost no one. There is the occasional extrovert who loves to get out there

SaaS is both a blessing and a curse because your product can generally span across different industries

Brand awareness is something marketers used to typically apply the most to consumer facing brands

In SaaS switching cost is often low and companies need to stay on top of what their customers

How does a doctor know you’re “healthy”? It’s a bit of a blanket term. Do they take one glance

Most of the advice and success stories for startups feels very vague, vapid, and inactionable