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What is a PQL and Why it Matters for your SaaS

It might feel great to have tons of leads coming in to your SaaS product, but if they end up not converting....

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Mariano Rodríguez.

Sep 23, 2020

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Why SaaS Users Churn (and What to Do about it)

One of the most frustrating challenges in SaaS is understanding why SaaS users churn...

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Mariano Rodríguez.

Sep 2, 2020

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How to Re-Engage Old SaaS Leads to your Funnel

SaaS lead generation takes a lot of time and effort. It’s frustrating as a founder and marketing...

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Mariano Rodríguez.

Aug 19, 2020

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Release Notes for SaaS: Who Should Be Writing Them and Why

Release notes have such a bad rap. When we think of release notes, we consider..

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Mariano Rodríguez.

Jul 29, 2020

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SaaS Pricing Models: a Comprehensive Guide

The average time a SaaS company spends determining their SaaS pricing model is less than six hours..

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Mariano Rodríguez.

Jul 8, 2020

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SaaS, the Big Winner of the Future Economy

As the COVID-19 crisis continues and questions about a re-opened global economy...

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Mariano Rodríguez.

Jun 24, 2020

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How to Use NPS to Increase Growth for your SaaS

NPS is the newest metric that SaaS teams and leaders love because....

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Mariano Rodríguez.

Jun 10, 2020

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The Ultimate Web Push Notifications Guide

We’re all fairly comfortable and used to push notifications on our phone screens

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Mariano Rodríguez.

May 27, 2020

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SaaS Growth Strategy: a Product Marketing Approach

Marketing and selling in SaaS is different because you are selling not a stagnant, consumer...

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Mariano Rodríguez.

Apr 29, 2020

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Top 10 Product Marketing KPIs to Measure your Strategy

SaaS product marketing has its own complexities and strategies. But, how can you measure

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Mariano Rodríguez.

Apr 15, 2020