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How an Affiliate Program can Help your SaaS

Selling tech is interesting because tech is only really really engaging for a certain group of people

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Mariano Rodríguez.

Aug 14, 2019

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How to Identify SaaS Personas and Target them Effectively

SaaS is both a blessing and a curse because your product can generally span across different industries

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Mariano Rodríguez.

Jul 24, 2019

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6 Easy Tricks to Improve your Brand Awareness

Brand awareness is something marketers used to typically apply the most to consumer facing brands

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Mariano Rodríguez.

Jul 10, 2019

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How to Better Understand Customer Needs

In SaaS switching cost is often low and companies need to stay on top of what their customers

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Mariano Rodríguez.

Jun 26, 2019

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What is Feature Discovery and How to Improve User Engagement

Feature discovery is vital to the long term success of your product. You have a great product, app

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Mariano Rodríguez.

Jun 12, 2019

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Proven Strategies for B2B Product Marketing

How is your team approaching B2B product marketing? Is it working as well as you want? B2B product marketing

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Mariano Rodríguez.

May 29, 2019

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5 Must-Have Skills to be a Successful Product Marketer

Product marketing is an increasingly important and trending issue for SaaS companies

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Mariano Rodríguez.

May 8, 2019

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Top Customer Engagement Metrics to Track

The key to success for every SaaS product is to keep your customers engaged.

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Mariano Rodríguez.

Apr 17, 2019

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The Tried and True Strategies We Used to Grow our Startup

Most of the advice and success stories for startups feels very vague, vapid, and inactionable

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Mariano Rodríguez.

Apr 3, 2019

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How MailPoet Found the Perfect Way to Get Over 100K Users

MailPoet has been revolutionizing the way Wordpress-powered websites send emails and engage

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Mariano Rodríguez.

Mar 26, 2019